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ROI survey – last call
This is a last call for your views on the use of the term, Return on Investment (ROI), in PR. I’m researching into practitioner use and understanding of ROI and will report on my findings to PR...
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Films, TV, radio and books on PR
In this update, thanks go to Cheryl Ann Lambert of Boston University (films), Scott Davidson of De Monfort University (documentaries) and Tom Hove of Michigan State University (novel). Other recent...
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PR’s patron saint
Did you know that public relations has a patron saint and May 20 is his feast day? He is St Bernardino of Siena. Bernardino (also known as Bernardine), a Franciscan preacher, was born in 1380. Orphaned...
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PR History Conference programme now online
The programme for the 2011 International History of Public Relations Conference is now available at http://blogs.bournemouth.ac.uk/historyofpr/2011/06/02/conference-schedule/. The conference commences...
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Social media metrics – standards or ritual measurement?
Recently Prof Ansgar Zerfass of Leipzig University used the terms ‘rituals of measurement’ and ‘rituals of verification’ to describe the demands for numerical proof of communication effectiveness. He...
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Is this the PR Measurement Agenda 2020?
In a cross between crowd-sourcing and Eurovision voting, the 100+ delegates at the European Summit on Measurement in Lisbon voted for five draft statements of needs that may end up in the Measurement...
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ROI – Where next?
Getting ready for a blast of papers and industry promotion on PR ROI: The vexed issue of Return on Investment got special focus on the final day of the European Summit on Measurement in Lisbon. I was...
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BU Media School praised in Parliament
It’s great to get recognition when it is well-merited. UK Communications Minister Ed Vaizey has told Parliament that Bournemouth University’s Media School is a world-leader: “It is one of the leading...
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Future top communicators – skills and training
Recently, I undertook research with Dr Chindu Sreedharan, for the Institute of Public Relations on the skills and training needs of future senior communicators. It was a study amongst top corporate and...
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Media behaviour, Murdoch and public relations
In recent times, as the endless litany of claims of phone-hacking and other journalistic behaviour by journalists at the UK’s now closed ‘News of the World’ and other newspapers in the Murdoch UK...
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